![]() With a Personal Account, you also have access to advanced creator tools. Creating your own content for other people to enjoy.You can do things like check out videos on your For You feed, use the search tool to find new content to watch, follow other people, and favorite hashtags to watch content you're interested in. Watching and interacting with other people's content.Personal Accounts give you the flexibility to experience TikTok in different ways. This type of account is a good choice for general TikTok users, content creators, and most public figures. Personal Accounts are used by most people on TikTok. If you would like to promote your business on TikTok but also post organic personal content, we recommend you to conduct these two activities on separate accounts. Note: We advise against switching back and forth from a Business to a Personal account. ༚ You can also use the Video Showcase, which features trending content popular in your country from the past 30 days. ༚ In the Creative Hub, you can use the Business Content Guide to see tips on content strategy, shooting videos, and best practices like the best times to post and content moderation. ༚ Business accounts do not have access to our General Music Library as these songs are not cleared for commercial use and are restricted to personal entertainment use only. Through our tools and resources, Commercial Music Library enables brands to create their own TikTok trends without the lengthy process of obtaining licenses on their own. The library features songs from emerging and experienced artists, empowering businesses and brands to embrace creativity and authenticity alongside the TikTok community. ༚ The Commercial Music Library, or CML, is a collection of 1,000,000+ songs and sounds that have been pre-cleared for commercial use. Exclusive access to pre-cleared sounds through our Commercial Music Library.An email address on your TikTok profile.༚ Activity & support contains creative ideas and information on how to grow your business account. Promote is an advertising tool you can use in your TikTok app to help you get more people to discover your videos, guide more people to your website, and improve your chances to gain followers. ༚ Workspace contains your Promote information. ༚ Analytics is a place to find data about your account. The features include Analytics, Workspace, and Activity & support. ༚ Available on your computer, the Web Business Suite is a central location for the additional features you have with your Business Account. Learn more about Business Accounts on our TikTok For Business website.Ī few things you can have access to with a Business Account: This helps you create a comprehensive marketing strategy.Īnyone whose primary goal on TikTok is to promote their business (either a product or service) should use a Business Account. With a Business Account, you have access to advanced business tools (example: Business Creative Hub). Businesses looking for more commercial-focused tools.For example, businesses can create organic content that people on TikTok can engage with. Businesses engaging consumers in an entertaining way.We're also building more commercial features to help our business community make TikTok a part of their overall business strategy.īusiness Accounts are public profiles that allow brands and businesses to use our marketing tools to build a cohesive marketing strategy on TikTok. We're building more features for our Personal Accounts to help our creator community find more ways to express themselves and connect with their audience. On TikTok, you can choose to have a Personal Account or a Business Account. While women reported they were more likely to get their news from Nextdoor, Facebook, Instagram and TikTok, men tended towards Reddit, X and YouTube.Personal and Business Accounts on TikTok Jump to a section News consumption on platforms differed by gender. But TikTok has shown far more growth than any other platform since 2020, and that growth was consistent across all age demographics. Nearly 25% get their news from YouTube, with Instagram, TikTok and X - the social media platform formerly known as Twitter - following in popularity. In 2020, 22% of TikTok users reported getting news from the app, but that surged to 43% in 2023, according to Pew.įacebook is still the most popular social media platform for news consumption, with roughly three in 10 U.S. ![]() ![]() The data is in line with a larger cultural shift by consumers towards utilizing digital platforms for news, with roughly half of all Americans saying they get news from social media. The percentage of TikTok users who get their news from the popular video-sharing platform has nearly doubled since 2020, according to survey data released Wednesday by Pew Research.
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